Your Persuasion Opportunity | Lighthouse Point Communications

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Previous Lesson Complete and Continue

The 12 Essential Content Questions

Introduction

Welcome (3:32)
How the course works
The PDF Workbook
Your Persuasion Opportunity (2:38)
Desk Work: My Persuasion Opportunity (3:22)

Situation

Situation Introduction (1:07)
Question 1: What is my audience's Goal? (5:33)
Desk Work: Question 1 (1:46)
Question 2: What is my audience's Current Strategy? (6:24)
Desk Work: Question 2 (2:25)
Question 3: What is the Right Strategy for my audience? (4:50)
Desk Work: Question 3 (1:34)
Question 4: What does my audience need to do? (5:04)
Desk Work: Question 4 (3:06)

Construction

Construction Introduction (0:48)
Question 5: How simple is my structure? (9:48)
Desk Work: Question 5 (5:29)
Question 6: How will I Clarify and Prove? (6:57)
Desk Work: Question 6 (6:34)
Question 7: How can I address pushback? (5:47)
Desk Work: Question 7 (3:30)
Question 8: How will I earn their attention? (9:48)
Desk Work: Question 8 (2:56)
Question 9: How will I keep their attention? (6:58)
Desk Work: Question 9 (1:41)
Question 10: How will I leave them ready to act? (9:19)
Desk Work: Question 10 (2:21)

Preparation

Preparation Introduction (0:28)
Question 11: How ready am I to engage? (5:30)
Desk Work: Question 11 (2:03)
Question 12: How will I deliver with power? (4:30)
Desk Work: Question 12 (2:18)

Conclusion

Desk Work: Conclusion (1:33)
The end... and beyond. (2:07)

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Your Persuasion Opportunity

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