For each of the 12 Essential Content Questions, you'll—

Watch a video of your instructor explaining that module's question, why it's so important, and what's at stake for you—and your audience—if you don't take that question seriously.

Watch a Desk Work video of your instructor describing how to fill out that question's section of the PDF Workbook. He'll also walk you though how he'd answer that question, if he had a hypothetical, upcoming presentation.

Fill out that question's section in the PDF Workbook—either the digital, editable version or the printable one. Be sure to give yourself enough time to fill out your answers, considering each intentionally and strategically. Note: some questions take longer to address than others.

Once you're done with that question's section in the PDF Workbook, move on to the next question's video.

The PDF Workbook downloads are in the next lecture...