Introduction
Situation
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Situation Introduction (1:07)
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Question 1: What is my audience's Goal? (5:33)
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Desk Work: Question 1 (1:46)
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Question 2: What is my audience's Current Strategy? (6:24)
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Desk Work: Question 2 (2:25)
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Question 3: What is the Right Strategy for my audience? (4:50)
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Desk Work: Question 3 (1:34)
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Question 4: What does my audience need to do? (5:04)
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Desk Work: Question 4 (3:06)
Construction
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Construction Introduction (0:48)
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Question 5: How simple is my structure? (9:48)
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Desk Work: Question 5 (5:29)
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Question 6: How will I Clarify and Prove? (6:57)
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Desk Work: Question 6 (6:34)
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Question 7: How can I address pushback? (5:47)
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Desk Work: Question 7 (3:30)
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Question 8: How will I earn their attention? (9:48)
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Desk Work: Question 8 (2:56)
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Question 9: How will I keep their attention? (6:58)
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Desk Work: Question 9 (1:41)
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Question 10: How will I leave them ready to act? (9:19)
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Desk Work: Question 10 (2:21)
Preparation
